Carton display holder for cans or the like



p 1957 B. ROUS 2,805,033

CARTON DISPLAY HOLDER FOR CANS OR THE LIKE Filed Nov. 18, 1954 FIG. L FIG. 2. FIG. 3.

INVENTOR BEN ROUS.

40 ATTORNEYS.

CARTON DISPLAY HGLDER FOR CANS QR THE LIKE Ben Rous, Brooklyn, N. Y., assignor to Federal larton Corporation, North Bergen, N. J., a corporation of New York Application November 18,1954, Serial No. 469,651

2 Claims. (Cl. 248174) This invention relates to improvements in display cards for cans and the like, and in particular relates to an improved display card which may be also used as a shipper.

The display card in accordance with this invention is adapted to be formed from a unitary blank of cardboard or the like which is cut, scored, folded and. glued to form the completed display card, in collapsed form, This display card may then be set up or erected, and in its I6Qte ed condition it is adapted to receive and hold a small, endflanged can of a type commonly used as shipping QQIl': tainers for various articles of commerce. Said display card has appropriate tabs which are adapted to grip the respective end flanges of the can to prevent accidental dislodging thereof from the display card.

As an important feature of the invention, the improved display card in accordance with this invention is provided with means for retaining the can thereon even when the display card is inverted or is subjected to the other handling customary during shipment of articles in cans. As a result, it is possible for the shipper of the canned goods to mount the cans on the display card prior to ship: ment thereof. This makes it unnecessary for the ulti-. mate retailer to assembly the cans with the display cards, Thi feature is quite important in view of the fact that the display cards are provided for the purpose of in, creasing sales of the canned goods; and if the display cards are shipped separately frequently neglects to mount the cans thereon.

An important object of the invention is to provide a display card which is simple to manufacture, compact in construction, easily and quickly set up or erected into condition for display, and one upon which the intended item may be readily mounted and which provides therewith a three-dimensional display.

Other objects and advantages of the invention will become apparent from the following description in'con junction with the annexed drawings, in which a preferred embodiment of the invention is disclosed.

The drawings are substantially to scale of a working model of the invention.

In the drawings:

Fig. 1 is a side elevation of the improved display card showing the card erected and with a can mounted thereon,

Fig. 2 is a front elevation of the erected display card with the can mounted thereon.

Fig. 3 is a section on line 3-3 of Fig. ,2.

Fig. 4 is a plan view of the blank from which the display card is formed.

Fig. 5 is a plan view of the completed display card, prior to erection thereof.

Fig. 6 is a side elevation of the erected display card,

Upon reference to the drawings in detail, it will be noted that display card 10 is shown in blank form in Fig. 4. Said blank is generally rectangular in shape, extends longitudinally, and comprises a plurality of successive generally rectangular panels connected to each other by scored hinge lines which extend laterally across the entire width of the blank. Said blank includes a front tates Patent Q from the cans, the retailer 2,805,833 Patented Sept. 3, 1957 panel 12, the entire rear face of which is optionally glued at 2 1. A front extension panel 14 is connected to said front panel 12 by means of lateral score line 26. Said front extension panel 14 is provided with a cut-out 32 which is substantially circular in shape. While the lateral position of said cut-out 32 may be varied, the center of said cut-out 32 is optionally laterally off-set with respect to. the longitudinal center line of the blank, in the model illustrated. The portion of cut-out 32 which is proximate to score line 26 is coextensive with a further cutvout portion 30 which extends to said score line 26, the side edges of said cut-out 30 being substantially straight and extending substantially longitudinally.

Score line 26 is interrupted between the side edges of cut-out 30. Front panel 21 is provided with an extension tab 28 which extends from the main portion of the panel between the side edges of cut-out 30 and approximately half way int-o'cut-out 32. Said tab 28 is substantially rectangular in shape and is width as cut-out 30.

Connecting panel 16 is connected to front extension panel 14 by means of lateral score line 34. Bottom panel 18 is connected to connecting panel 16 by means of lateral score line 22. Rear panel 20 is connected to panel 18 by means of lateral score line 42.

Score line 22' is interrupted along an intermediatepor-' tion of its length by a cut-out 40, which is substantially alined longitudinally with cut-out 32. This cut-out 40 has end portions 36 which extend inwardly from the re spective inner edges of the segments of score line 22, and which also extend away from score line 22 into panl 18. Cut-:out 40 also has a center portion 38 of arcuate shape. The center point of center cut-out portion 38 is located approximately in alinement with score line 22, and cut-out portion 38 extends outwardly on either side of its center point and also into panel 18 to meet the respective inner ends of the end cut-out portions 36. Cutout portion 38 is preferably in the shape of a minor arc of a circle of approximately the same diameter as that of the can which is to be mounted on the card. It will be apparent that the provision of cut-out 40 results in the formation of a pair of wings or tabs 37 which project from panel 16 beyond score line 22; y p Reference is made to the drawings to complete the disclosure as to the shape of cut-out 40 and of tabs Tab 44 is cut out of front panel 12 by means of a cutout having substantially linear downwardly and inwardly extending side portions and a connecting lower portion which is optionally arcuate, saidconnec tion portion being preferably upwardly convex in the assembled and erected carton. A similar tab 44a is cut-out from rear panel 20, the only difference being that the tabs 44 and 44a extend in opposite directions in the blank. Said tabs 44 and 44aare preferably longitudinally alined with cutout 32 and with cut-out 40.

Hinge line 22 is preferably located half way between the ends of the blank, so that the combined length of panels 20 and 18 is substantially equal to the combined length'of panels 16, 14 and 12. V w

In order to assemble'the blank to the form shown in Fig. 5, the blank is folded on hinge line 22 in such a Way as to bring the rear faces of panels '12, 14 and 16 into abutment with the front faces of panels 18 and 20. Panel 12 is secured to panel 20 by means of the glue backing 21. In the assembled card, the tabs 44 and 44:; are in substantial registration with each other, with their cut-out edges substantially coinciding, as shown in Fig. 6 and in other views.

It will be apparent from the foregoing that the assembled carton of Fig. 5 is readily formed by simple cutting, scoring, folding and glueing operations, with minimum waste of stock. It will also become apparent from the of approximately the same following that it is a simple matter to set up the display card ill, in the assembled form of Fig. 5, and to mount a can 24 thereon. Said can 24 is of atype commonly used, having a cylindrical body portion which has the end beads 25 and 25a. Each said end bead forms a transverse end flange for the body portion of the can and also protrudes slightly beyond the periphery of the body portion of the can, as is clearly. shown in Figs. 1-3. In order to set up or erect the card of Fig. 5, the card is bent along all of its hinge lines so as to bring the base panel 18 into perpendicularity with rear panel 20, and so as to bring the connecting panel lfi into substantially coplanar relation with bottom panel 18, so that said panels 16 and 18 together serve as the base of the erected display card. It will be apparent that the front extension panel 14 extends forwardly and downwardly from front panel .12 and meets connecting panels 16 at an acute angle. It will also be apparent that the aforementioned bending operations may be accomplished quickly and substantially simultaneously.

The set up or erected position-of card is shown in Fig. 6. It is to be noted that the hinge lines are so formed that the card tends to return from its position of Fig. 6 to its collapsed position of Fig. 5, and that card 10 can be maintained in its erected position only manually or by the mounting of can 24 thereon.

After the card is erected, can 24 is inserted through cut-out 32 so that its bottom bead 25a rests upon bottom panel 18. It will be apparent that the sides of the cutout 32, as well as the location of the cut-out 40 are preferably chosen to accommodate a can 24 of selected size. It is not necessary for the cut-out 32 to be elliptical in shape, corresponding to the exact section through the can formed by the plane of panel 14, in view of the fact that card 10 is provided with positive means for engaging and holding can 24.

The front portion of the bottom bead 25a of can 24 is then inserted into cut-out 40 so that the extension wings 37 of connecting panel 18 overlie the upper edge of bead 25a. The arcuate portion between said wings 37 then hugs the outer periphery of can 24. The rear portion of head 25a abuts the front face of rear panel 20 and is frictionally engaged between the lower edge of tab 28 and base panel 18. a The combined tabs 44 and 44a are then pushed forwardly so that the rear portion of the upper bead is. frictionally engaged between said combined tabs 44 and 44a and the front panel 12. It will be apparent from the [foregoing that the upper portion of the lower head 25:: is engaged at substantially diametrically opposed portions thereof by the respective wings 37 and by the tab 28, so as to hold can 24 against the base of the card. It will also be apparent that the lower portion of can 24 is engaged by wings 37 and tab 28 against forward and rearward shifting of can 24 relative to the base of display card 10.

It will also be apparent that the top of can 24 is engaged against upward movement by the combined tabs 44 and 44a, with said tabs also engaging the upper bead 25 so as to prevent movement of the upper portion of can 24 away from front panel 12. As a result, can 24 is securely held by the display card against accidental dislodgement therefrom and it will be apparent that it is extremely easy to assemble can 24 with display card-10.

A further important feature of the engagement of the front portion of the lower bead 25a within cut-out 40 is that it tends to prevent buckling of display card 10. As previously stated, the panels of card 10 can only move from the erected position of Fig. 6 to the collapsed position of Fig. 5 in unison. It will be apparent that the engagement of the can in slot 40 prevents movement of connecting panels 16 and hence prevents collapsing or partial collapsing of the card.

In this connection, it is pointed out that the connecting panel 16 is essential to the construction of the card. The structure of the card must meet two conditions. The

first condition is that the length of back panel 20, below. score line 26, together with the length of panel 18, must be equal to the combined lengths of panels 14 and 16 in the collapsed condition of the card. The second condition is that the square of the length of panel 14 must be equal to the sum of the square of the length of panel 20 below score line 26 and the square of the combined lengths of panel 18 and panel 16. It maybe readily demonstrated that these two conditions can only be met if the length of panel 16 is greater than zero. The provision of panel 16 adds somewhat to the instability of the card in its erected position but this difiiculty is substantially overcome by the engagement of head 25 within slot 40.

It is pointed out that card 10 can be held in its set up and erected condition of Fig. 6 by the application of manual force thereon. When can 24 is mounted upon card 10 and flange 25a is accordingly inserted in slot 49, the thickness of the flange causes panel 16 to become slightly inclined forwardly and upwardly from base panel 18. This is shown in Figs. 1-3. The upward inclination of panel 16 is hardly noticeable when the combination card and can is displayed upon a counter or the like.

It will be apparent that it is entirely possible to assemble carton and card 10 prior to shipment of the can to the retailer, because can 24 is firmly held by card 10, to prevent accidental separation thereof during shipment, and because can 24 acts upon card 10 to maintain it in its erected condition and to prevent collapsing thereof.

While a preferred embodiment of the invention has been disclosed, and various changes, omissions and additions have been indicated, it will be apparent that vari ous other changes, omissions and additions may be made in the invention without departing from the scope and spirit thereof.

'' I claim:

1. A display card for end-beaded cans and the like, said card being adapted to be formed from a single generally rectangular blank of stitf sheet material, said blank being divided by transverse score lines into a first panel at a first end of the blank, a second panel hingedly connected along a first score line to said first panel, a third panel hingedly connected along a second score line to said second panel, a fourth panel hingedly connected along a third score line to said third panel, and a fifth panel at the other end of the blank hingedly connected along a 'fourth score line to said fourth panel, said card being assembled with said fifth panel superimposed upon and fixed to said first panel, said fourth score line being disposed intermediate the first end of the blank and the first score line, the distance between the fourth score line and the first score line plus the length of the second panel being equal to the combined lengths of the third and fourth panels, whereby the card may be maintained in fiat condition with the third and fourth panels superimposed upon the first and second panels, said card being adapted to be erected with said second panel extending substantially perpendicularly to said first panel, said fourth panel having an aperture through which an end-beaded can may extend, said aperture extending to and interrupting said fourth score line, said second score line having a slot for reception of one end-bead of the scan and said first panel having a tab for reception within the other end-bead of the can to hold the card in erected condition and to hold the can to said card, said fifth panel having a further tab connected thereto along the interrupted portion of said score line, said further tab being superimposed upon said first panel and extending almost to the first score line, whereby the free transverse edge of said further tab is adapted to engage the first end-bead of the can.-

2. In combination with a can having a cylindrical body portion with circumferentially extending, transverse end flanges, a display card, said card being adapted to be formed from a single generally rectangular blank of stifi sheet material, said blank being divided by transverse score lines into a first panel at a first end of the blank, a second panel hingedly connected along a first score line to said first panel, a third panel hingedly connected along a second score line to said second panel, a fourth panel hingedly connected along a third score line to said third panel, and a fifth panel at the other end of the blank hingedly connected along a fourth score line to said fourth panel, said card being assembled with said fifth panel superimposed upon and fixed to said first panel, said fourth score line being disposed intermediate the first end of the blank and the first score line, the distance between the fourth score line and the first score line plus the length of the second panel being equal to the combined lengths of the third and fourth panels, whereby the card may be maintained in flat condition with the third and fourth panels superimposed upon the first and second panels, said card being adapted to be erected with said second panel extending substantially perpendicularly to said first panel, said fourth panel having an aperture, said aperture extending to and interrupting said fourth score line, said can being disposed against said card with its body portion extending through said aperture and with a first end flange of said can resting upon said second panel, said second score line having a slot receiving said first flange of the can and said first panel having a tab hinged thereto and extending into the other end flange of the can to hold the card in erected condition and to hold the can to said card, said fifth panel having a further tab connected thereto along the interrupted portion of said score line, said further tab being superimposed upon said first panel and extending almost to the first score line, whereby the free transverse edge of said further tab is adapted to engage the first end-bead of the can.

References Cited in the file of this patent UNITED STATES PATENTS 2,097,553 Gruenberg Nov. 2, 1937 2,133,915 Engert Oct. 18, 1938 2,322,260 Thurston June 22, 1943 2,656,959 Currie Oct. 27, 1953 2,765,073 Murray Oct. 2, 1956 FOREIGN PATENTS 474,498 Great Britain of 1937 

